Challenge
Develop a cohesive visual identity for Fort Collins Bike Co-op that communicates its mission of bicycle recycling, community education, and local engagement. The challenge is to unify sustainability, accessibility, and movement into a clear and recognizable brand system that resonates with both individuals and the broader community.
Solution
The resulting identity draws from traditional bicycle company branding and tire tread forms to create a recognizable and grounded mark. This is paired with a visual system centered on movement, reinforcing the Co-op’s focus on mobility, sustainability, and community engagement.
Fort Collins Bike Co-op is a community bicycle cooperative focused on sustainability, access, and education, working to keep bicycles in circulation, support riders, and foster the knowledge that keeps our community moving.
