Context
Create a cohesive visual identity that meaningfully engages with the history of queer oppression and inequality while honoring the urgency and impact of activism led by organizations such as ACT UP. The challenge is to balance historical weight with clarity, avoiding cliché while still producing a symbol that is immediate, recognizable, and emotionally resonant.
Work
The final mark distills these histories into a unified visual language, drawing from established symbols of queer struggle and AIDS activism to create a logo that is both referential and a contemporary one that communicates resilience, remembrance, and defiant visibility within a modern brand system.
ACT UP is a diverse, nonpartisan collective committed to ending the AIDS crisis through advocacy, visibility, and direct action. Our work is grounded in history and driven by urgency. We are not silent.
